Business Development

IECs (Indoor Entertainment Centers)

Shopping mall developers have realized that their product’s position in the market allows for the introduction of entertainment in malls as an additional and innovative source of business diversification. This has allowed us to develop the concept of IECs (Indoor Entertainment Centers).

Parques Reunidos plans to begin rolling out new IECs in European countries where the company is already active. The Group would subsequently expand into other European countries, the United States and potentially other markets.

Parques Reunidos offers its services to developers, investors and owners of shopping malls in the design, construction and management of new IECs.

Items

We have developed five well-defined concepts which we have created based on our extensive operational track record: a film industry-themed center, a seaquarium, a jungle park, a Nickelodeon-themed park and a water park.

 

  • Lionsgate Centre
  • Nickelodeon Play Adventure
  • Atlantis Aquarium
  • Splish Splash Water Park
  • Jungle/Rainforest

A content-rich site enabling young adults and teenagers to interact with their favorite TV shows  and films such as The Hunger Games, the Saw franchise, Now You See Me, Orange is the New Black, and Nashville.

Key Features *
Area 3.500-5.000 sqm
Visitor Capacity 1.000-1.200 (max)
Main Atractions Horror Walkthrough
Interactive Dark Ride
Media/VR Simulator
Branded Escape Rooms
Media-Enhanced challenge course
Live Stage Show

The Lionsgate Centre will also have a restaurant and a shop with the most popular Lionsgate products.

* Estimated figures

A content-rich site enabling children to interact with their favorite shows, games and competitions in a trusted environment.

Key Features *
Area 5.000-7.500 sqm
Visitor Capacity 1.000-1.200 (max)
Main Atractions Playground
Mini rides and attractions
4D Cinema
Photo Call
Driving school
Play stage
Big space with more than 20 interactive games
Party rooms

The Nickelodeon Family Entertainment Center will also have a restaurant, café, events space and a store.

* Estimated figures

An interactive journey through wild seas, coral reefs and underwater caves.
Visitors experience encounters with underwater life and gain a deeper appreciation of aquatic habitats.

Key Features *
Area 6.000 sqm
Visitor Capacity 1.500 (max)
Main Atractions Coral Reef Experience
Shark Experience
VIP Diving experience
Penguin Encounter
Large Main Tank
Touch pools
Interactions and pavilions

The Seaquarium will also have a theatre (event space), a café, a gift store and many interactive and visual spaces.

* Estimated figures

An appealing water park concept for the entire family, offering rides, wave-pools and relaxing spa/resort style entertainment for adults and activity pools for kids.
It could be and indoor or outdoor waterpark, or a mix of it.

Key Features *
Area 6.00 sqm
Visitor Capacity 1.500 (max)
Main Atractions Wave Pool
Spa Area
Slides and loops
Lazy River
Children’s area
F&B / Events

The Water Park will also have a dining deck, themed food and beverages, swim-up bar and spas.

* Estimated figures

Jungle Parks are home to a wide variety of animal species and wild vegetation. An environment to raise awareness, educate and entertain through animal shows.

Key Features *
Area 5.000 sqm
Visitor Capacity 1.500 (max)
Main Atractions Mangrove Sea
Lemur Interaction
Otter Habitat
Jungle Trail
Interactions and pavilions
Tropical birds

The Jungle Park will also have a theater, an event space, a café, a gift store and many interactive and visual spaces.

* Estimated figures

Projects

Nickelodeon Adventure

Dolce Vita Tejo (Lisbon)

Atlantis Aquarium

Xanadú (Madrid)

Nickelodeon Adventure

Xanadú (Madrid)

Nickelodeon Adventure

Intu Lakeside (London)

Nickelodeon Adventure

Centro Comercial Thader (Murcia)

Nickelodeon Adventure

DOLCE VITA TEJO (LISBON)

Parques Reunidos, along with Viacom International Media Networks (VIMN), and Eurofund Capital Partners, have reached an agreement to develop the first Nickelodeon-themed indoor family entertainment center in Portugal, which is expected to open in mid-2018. This development will be the first operation of Parques Reunidos in Portugal, contributing to the Group’s international expansion project.

This new MEC will provide 50,000 square feet of pure entertainment. It will be highly interactive with a large variety of adventure zones, dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed rooms perfect for birthday parties and family get-togethers. Kids and families will be delighted by the colorful decor and by a variety of experiences, such as character meet-and-greets featuring some of Nickelodeon’s best-loved characters like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly Odd Parents. There will also be a dedicated food and beverage area and a Nickelodeon retail space.

Atlantis Aquarium

XANADÚ (MADRID)

The new Aquarium, which will open its doors in early 2018, will be the first aquarium in the world to be located in a shopping mall and to combine the concept of a traditional aquarium with highly interactive activities through state-of-the-arts technology. This new attraction will have an exhibition tank with sea turtles, a penguin exhibit with artificial snow, and a 315,000 gallon aquarium featuring sharks. In addition, visitors will be able to view various species of tropical fish, poisonous fish and jellyfish.

The visitor will play an active part in the tour and will become another protagonist in addition to the fish themselves. The visit begins at the lower level and moved along different ecosystems, such as beaches, mangroves, shallow marine waters, and the deep sea. All of them will include installations like multi-content screens, light and sound games, video screenings, 3D/4D/VR experiences, and holograms. These state-of-the-arts technological installations will submerge the public in this new aquarium’s adventure.

The upper level will also include an educational classroom, an interactive area with underwater cameras, and several “touch and explore” areas where the public will be able to come in close contact with rays and invertebrate. There will also be diving experiences in the main tank and an educational tour of the technical areas from the central tank.

The Aquarium will have a 2,700-square feet restaurant space with a large terrace, decorated with different murals featuring different sea species that will also be open to the shopping mall visitors.

Nickelodeon Adventure

XANADÚ (MADRID)

This will be the first Nickelodeon-themed family entertainment center in Madrid and will start operations at the end of 2018.

This new Nickelodeon MEC will provide 50,000 square feet of pure entertainment in Madrid Xanadú, a mall located on the outskirts of Madrid and one of the busiest and most successful in Spain. It will be highly interactive with a large variety of adventure zones, dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed rooms perfect for birthday parties and family get-togethers.

Kids and families will be delighted by the colorful decor and by a variety of experiences, such as character meet-and-greets featuring some of Nickelodeon’s best-loved characters like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly Odd Parents. There will also be a dedicated food and beverage area and a Nickelodeon retail space.

Nickelodeon Adventure

INTU LAKESIDE (LONDON)

Expected to open in 2018, this MEC will provide 50,000 square feet of pure entertainment. It will be highly interactive with a large variety of adventure zones, dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed rooms perfect for birthday parties and family get-togethers.

Kids and families will be delighted by the colorful decor and by a variety of experiences, such as character meet-and-greets featuring some of Nickelodeon’s best-loved characters like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly Odd Parents. There will also be a dedicated food and beverage area and a Nickelodeon retail space.

Nickelodeon Adventure

CENTRO COMERCIAL THADER (MURCIA)

This Nickelodeon-themed MEC will open in 2018 at Murcia’s Centro Comercial Thader, and will be owned by Merlin Properties, one of the top operators of shopping malls in Spain. It will be an extensive space designed to bring kids and parents together. Covering 34,000 square feet, the space will be equipped with interactive activities, an adventure zone, a space dedicated to younger members of the family, and Nickelodeon-themed rooms, perfect for birthday parties and family get-togethers.

Kids and families will be delighted by the colorful decor and by a variety of experiences, such as character meet-and-greets featuring some of Nickelodeon’s best-loved characters like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly Odd Parents. There will also be a dedicated food and beverage area and a Nickelodeon retail space.

Contact

PARQUES REUNIDOS SERVICIOS CENTRALES S.A.
Paseo de la Castellana, 216. 16th floor
28046 Madrid

Spain

Phone: +34 91 526 97 00
email: management@grpr.com