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19 de May de 2017

Parques Reunidos to initiate expansion in China through a strategic agreement with Harves

  • Parques Reunidos and Harves reach an agreement for the future development of leisure parks across all sectors
  • In addition to the traditional theme park concepts, emphasis will be made on developing and expanding indoor leisure parks
  • The parks will be strategically selected and designed to address market demands, local government urban planning strategy, as well as the climate and environment of the main cities and regions across China
  • Harves brings along a strategic partnership with China Development Bank Capital, which allows for the successful development of leisure and tourist attractions in premiere markets
  • The agreement will allow Parques Reunidos to access the Chinese market, reinforcing its strong international presence as the operator of 61 parks in 14 countries across Europe, America and Asia

 

Madrid, March 18, 2017 – Parques Reunidos, one of the world’s top leisure parks operators, pushes forward with its international expansion plans into one of the most relevant economies worldwide, China. The company has signed a strategic agreement and a memorandum of understanding with Harves Century Group, one of the principal privately owned real estate development companies in China, through which they aim to become exclusive partners for all future leisure facilities in China.

Harves has extensive experience and a successful track record of development across the large-scale residential and commercial sectors, and has entered into a strategic partnership agreement with China Development Bank Capital (CDBC), through which they will combine efforts in order to develop leisure and tourist attractions across China. The CDBC is the investment arm of the state-owned China Development Bank, which is committed to promoting and investing in industries and businesses key to the development strategy laid out by the national government. The strategic partnership between Harves and CDBC is aimed to support and grow China’s tourism industry, which is a top national priority.

The agreement with Harves will encompass cooperation from the preliminary consultation phase of projects, through the consultation on design, construction, and attraction procurement, all the way to the management and operation of the future parks.

In addition to the development of traditional leisure parks throughout key markets in China, Parques Reunidos also intends to reinforce its international growth strategy through one of the company’s main expansion channels: Indoor Entertainment Centers.

The agreements between Parques Reunidos and Harves provides all the necessary elements to establish the principles and framework of successful development, operations and management. They will also allow the creation of a diverse portfolio of leisure facilities in prime locations within one of the world’s largest markets, thus supporting the world’s largest middle class.

For Fernando Eiroa, CEO of Parques Reunidos “this agreement represents a key step in the internationalization of Parques Reunidos. It will allow us to develop new parks in China, the largest market in Asia. There is no one better than Harves and their partners to join us in our expansion into this region.”

 

About Parques Reunidos

Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions). The Group, which recently signed several agreements to develop leisure centers in shopping malls in different European cities, has grown in the last few years and currently operates in 14 countries in the Americas, Europe and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: www.parquesreunidos.com

 

About Harves Century

Harves Century is one of the most prominent privately owned real estate development firms in China, founded in 2003 by Chairman Jinglan Shao.  Headquartered in Shenyang, Harves President Bo Zhang leads a team of approximately 1,200 employees supporting a portfolio of real estate development, both past and current projects, valued at more than US $5.8 billion. Harves has expanded its development capabilities across residential and commercial sectors to include airports, retail shopping centers and malls, hotels, and leisure parks. Harves is also the second largest shareholder in Hebei Airlines, a regional commuter airline based in Shijiazhuang, Hebei Province. For more information regarding Harves, please visit: www.harvesgroup.com