About Us

About Us

Parques Reunidos is one of the leading global operators of regional leisure parks and one of the three truly global leisure park operators.

After 50 years in the sector, we now operate a well-diversified portfolio of 61 different assets (attraction parks, animal parks, water parks, family entertainment centers and other attractions), spread out over 3 continents and 14 countries across Europe, the Americas (USA and Argentina), the Middle East (Dubai) and Asia (Vietnam). Our asset diversity has placed us as the second-largest leisure park operator in Europe and the eighth-largest leisure park operator worldwide.

Overall, our parks received a total of approximately 20 million visitors in the financial year ending on September 30th, 2016, a number that materializes the success of our three-format business model:  operation of fully-owned parks, operation of third-party parks, and consultancy for park developers.

We have a highly experienced and committed management team with a proven track record across different geographical areas and economic cycles.

  • ico_globoMost active acquirer of individual leisure parks in Europe and USA over the last eight years.
  • ico_cocheSecond largest leisure park operator in Europe.
  • ico_olasLargest individual portfolio of water parks in the world.
  • ico_tigreLargest operator of animal parks in Europe.
  • ico_tucanOne of the world’s top animal collections by number and diversity.

History

The origins of our Group date back to 1967, when the company was incorporated under the name Parque de Atracciones Casa de Campo de Madrid, S.A. (The Madrid Casa de Campo Amusement Park). Since then, our history has spanned over 50 years of continued growth and diversification.

From being a primarily Spanish business, Parques Reunidos has evolved into a leading international operator. Today, the company has a total of 61 parks located in 14 countries across Europe, America, the Middle East and Asia.

Parques Reunidos has carried out targeted strategic acquisitions over recent years to support the development of the business, successfully integrating 57 parks in the last 10 years and signing various contracts to expand further.

This strategy makes Parques Reunidos the most active acquirer of individual leisure parks in Europe and USA over the last eight years.In 2003, we have successfully rolled out an operating business model for Spain focused on safety and operational excellence, customer satisfaction, strict cost control, and attention to detail. We later applied this business strategy to our expansion and acquisitions plans across Europe between 2004 and 2006.

Finally, the expansion phase we have experienced since 2007 has transformed our Group into a truly global operator with an established breadth of parks across the United States and Europe. Since then, the Group has continued to seek attractive growth opportunities worldwide.

1967

The company is established under the name Parque de Atracciones Casa de Campo de Madrid, S.A.

1997

The company acquires Zoo Aquarium de Madrid.

1999

The Parques Reunidos, SA Group begins trading on the Madrid stock exchange.

2003

The Group obtains the management contract for the Oceanogràfic in Valencia and now has 15 parks across Spain.

2004

Early in the year Parques Reunidos SA is acquired by the private equity firm Advent International, withdrawing the stock exchange listing. This very same year, the Group acquires Bobbejaanland (Belgium), the first park in the now international portfolio of the company.

2006

The Group acquires Marineland (France) and Mirabilandia (Italy).

2007

Early in the year, the Group wins the management contract for Parque Warner in Madrid. In March, the Group is acquired by Candover Investments, now Arle Capital Partners, which shares the same objective of globalizing the Group. In September, the Group takes a leap across the Atlantic and into the Americas, through the acquisition of the American company Palace Entertainment, including its 32 leisure parks.

2008

The Group continues expansion in the US: Parques Reunidos acquires the Kennywood Entertainment Group (5 parks) and Sea Life Park Hawaii.

2008-2012

During this period more assets are incorporated into the company both in Spain (Faunia) and in Europe (Movie Park Germany, Tusenfryd in Norway, etc.) and the United States (Dutch Wonderland, Noah’s Ark…).

2013

The Group wins the management contract for Paramount park in Spain, as well as two parks in Dubai.

2014

The Group acquires the Miami Seaquarium, in the US, and reaches 54 parks in 12 countries.
The Group signs an agreement with Dubai Parks and resorts to manage and operate the Parks Motiongate and Bollywood that opened last quarter of 2016.

2016

The Group is listed on the Madrid stock exchange (Bolsa) and announces the signing of various agreements: To manage the Operation of a theme park and a water park in Vietnam and build and operate 5 different Mall entertainment centers in several countries in Europe to extend its portfolio in the coming years.