Chief People & Organization Officer
Samantha Laurent
Samantha Laurent joined Parques Reunidos as Chief People and Organization Officer in February 2024. Before joining our group, Samantha spent 17 years at Unilabs, where she held critical roles such as Chief People Officer and Chief Culture Officer.
With over 25 years of experience in crafting culture strategies, Samantha’s strengths lie in designing and executing holistic culture transformation initiatives that drive employee engagement, enhance leadership competencies, and elevate overall performance. She has a proven track record of turning cultural aspirations into reality, resulting in improved employee retention, higher productivity, and greater profitability.
Samantha holds a BA in Modern Languages from the University of Salford (UK) and is a member of the CIPD (Chartered Institute of Personnel and Development).