Parques Reunidos and Paramount join forces to bring exciting themed experiences to park guests.
Parques Reunidos and Paramount join forces to bring exciting themed experiences to park guests.
17th April 2025. Parques Reunidos, a leading operator of leisure parks, and Paramount, one of the world’s leading media and entertainment companies, have announced a strategic partnership to bring new and immersive experiences to Parques Reunidos´ portfolio.
This agreement marks a significant milestone in the development of Paramount-branded content within Parques Reunidos' portfolio, offering visitors a wider range of thrilling rides, interactive experiences, and entertainment for all ages, featuring some of Paramount´s most beloved characters.
“This collaboration will allow our visitors to enjoy more of Paramount´s characters and franchises and will enable Parques Reunidos to launch strategic projects in a more agile way to evolve our value proposition,” said Pascal Ferracci, CEO of Parques Reunidos.
“We have been excited to bring this new partnership to life through two very relevant investments: A Quiet Place Maze at Movie Park Germany opened this past Halloween season and offered our visitors an immersive experience based on the very popular Paramount franchise. The new Nickelodeon area at Mirabilandia, Italy represents a major improvement to the value proposition for families with kids. These are the first two of a long list of investments to bring this long-term agreement to life,” said Patricio Ramos, Chief Transformation Officer of Parques Reunidos.
“Parques Reunidos and Paramount have signed agreements in the past, but this strategic partnership will bring our relationship to new heights. The first Paramount-themed area under this new partnership is debuting this month at Mirabilandia, Italy, featuring attractions inspired by iconic Nickelodeon franchises such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and DORA in addition to Spin Master’s PAW Patrol,” said Marie Marks, SVP of Global Experiences for Paramount.
As part of this new agreement, Parques Reunidos also introduced a new Halloween maze in Movie Park Germany leveraging the successful franchise of “A Quiet Place.” Visitors become immersed in the film sets and can experience Evelyn and Lee Abbott's horror, as they try to escape from the deadly alien creatures who attack anything that makes a sound.
Parques Reunidos and Paramount are working together to develop new projects in the coming years, with further details and locations to be announced soon.
